© 2019 All rights reserved: Mind the Heart! Project (Roie Avidan & Maya Gelfman).

 

street art, public art, yarn art, social art, mural, murals, mindfulness, social change, artists, global project, worldwide project, unique art, amazing art, best art, famous street artists, serendipity, hearts, red yarn, street photography.  mailtheheart@gmail.com
 

IT'S THE LITTLE THINGS

In Hebrew, the term for 'mindfulness' literally translates to 'put your heart on it'. So, in a sense, paying attention is a physical act. With that in mind, when this project began in 2009 it began with installing red yarn hearts framed with shoe-box-lids to act as sensory triggers that would snap passers-by out of their inner worlds and back to the here and now. The works highlight beauty in decay, order in chaos, uniqueness in the mundane. And yet, the focus is not the work but the spot that it marks. Being constantly conscious of our ever-changing daily habitat is a proactive choice, and these moments of presence accumulate to connect us not only to our surroundings but also to our community and above all, to ourselves.

Throughout the years, the project has placed thousands of these minimalist pieces outside. Here are some.