What is Mind the Heart! Project

Welcome to Mind the Heart! Project’s blog. Before we dive in, please press the links below if to you wish to see:
A selected portfolio of works 
An interactive map that shows what it means to let strangers dictate where you go
An archive of posts 
A deeper understanding of the artistic concepts and practices

And now a little background:
Mind the Heart! is a worldwide public art project by Israeli artists Maya Gelfman & Roie Avidan that promotes mindfulness through site-specific street art, public actions, community events and lectures. It began in 2009 in Tel Aviv and has since reached more than 100 cities across 5 continents: from New York to Bangkok, Sydney to London, from the Israel National Museum to orphanages in Kenya and Uganda. The project deals with various themes through a lens of mindfulness: im/permanence, the power of choice, the cyclical nature of things, healing and interconnectedness.

We (Gelfman & Avidan) are currently in the midst of a year-long tour of the USA on a social-artistic experiment, one in which we place ourselves completely in the hands of serendipity. We let strangers dictate where we go and wherever we go we not only create our own works, but also invite communities to actively partake in the project. The project’s symbol – a red yarn heart – is a facilitator of mindfulness. To the moment, to where we live, to our neighbors and ourselves as a part of a bigger picture.

Through this blog we strive to weave the project’s story, journey and core values into one visual story: How a simple wish – to encourage passersby to be mindful of themselves, their surroundings and their neighbors – grew to become a worldwide public art project and has now evolved into a 365/24/7 social experiment across America. It all started with a question we asked each other:
“At the end of the day when you go to sleep, what five things needed to happen that day so that you to say: this was a good one?” The answer led us to dismantle our lives as we know it in pursuit of these core values of meaning and joy.

Our talk encompasses all these stories and touches on subjects such as: mindfulness and serendipity;
using sensory input as a means to create something new (Maya did a TEDx talk about that last one)
creativeness as a catalyst for change; finding your own core values; fine art vs. street art; and more.

We’ve done it in universities and galleries, from rocket scientists to middle schools to art spaces to churches to ex-cons in back alleys to start-ups. If you’re interested in our talk or presentation for your organization. – please do not hesitate to contact us:
603-957-9345 or mailtheheart@gmail.com


Since arriving in the US last July, MTH has given dozens of talks and created five exhibitions, the latest at Houston’s George Brown Convention Center in partnership with the Mayor, City Hall and Houston First. In December, a week-long activity with DACA dreamers in Apopka FL culminated in an exhibition and murals there. This coming June, the project will partner with Halcyon in Washington DC for a series of five events at locations in all corners of the city, including the Washington National Cathedral, The Smithsonian and Union Market.

A selected list of recent partners includes: City of Houston TX, City of Portsmouth NH, City of Decatur GA, City of Truth or Consequences NM, Rice University, Hillary Clinton Children’s Library in Little Rock, State University of Kennesaw, The New School Atlanta, Savannah Country Day School GA, Atlanta Center for Civic Innovation, Building 98 in Marfa TX, Creative Discovery Museum TN, Reimagine End of Life. During June the project will exhibit new works as a part of the group show “New Poetics Of Labor”, in Medellín, Colombia.

This article published recently in Texas gives a taste of the project’s current US activities.

And this one is for all you Hebrew speakers.